Sports & Entertainment

Transforming Team Sports Sales with Immersive 3D Commerce

Mantis XR transformed New Balance's physical Boston showroom into a browser-based 3D experience accessible from any device — delivered in 21 business days.

Transforming Team Sports Sales with <span>Immersive 3D Commerce</span>
Client
New Balance Athletics, Inc.
Industry
Athletic Apparel & Team Sports
Duration
August 2024 - June 2025
Contract Value
$100,000
New Balance Athletics — Spatial Commerce Platform

CAMDEN YARDS

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80%+Cost reduction in sales presentations
21Business days to live deployment
64%Cost reduction vs hiring an agency
4Immersive showroom environments delivered
The Challenge

The Barriers Holding New Balance back

The challenge for New Balance Athletics was scaling their team sports division sales process across hundreds of schools and athletic programs nationwide.

$5,000+ Per Sales Visit

Flying Athletic Directors to Boston HQ or sending reps on-site made it financially impossible to scale outreach across hundreds of schools.

Limited Geographic Reach

New Balance could only reach a fraction of their addressable market. Prospects in distant regions never saw the showroom or product line.

Lost Bids to Scheduling

Competitive bids were lost due to scheduling conflicts. The sales team spent more time coordinating logistics than actually closing deals.

No Remote Showroom

The team needed a way to deliver the full immersive showroom experience - showcasing their facility, product lines, and customization capabilities - without travel costs.

Challenge
Challenge detail 1
Challenge detail 2
The Solution

The barriers holding New Balance back

Mantis XR developed a browser-based spatial commerce platform that transformed New Balance's physical Boston showroom into an immersive 3D experience accessible from any device — delivered in just 21 business days.

The barriers holding New Balance back

Key Features

21-Day Enterprise Deployment

From kickoff to live platform in 3 weeks, ahead of schedule.

Browser-Based 3D Environments

Full showroom navigation on any device — no downloads required.

School Customization Engine

Personalized displays for each prospect school featuring their colors, logos, and sport requirements.

Self-Service CMS

New Balance team controls content independently — no agency needed for updates.

Performance Optimization

Fast loading across desktop, mobile, and tablet with WebGL, Three.js, and AWS hosting.

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